Rocket launch challenges Elon Musk’s space dominance

“Congratulations on reaching orbit on the first attempt!” Musk wrote in a post to Bezos on X.

Dave Limp, CEO of Bezos’s space company Blue Origin, said he was “incredibly proud”.

“We’ll learn a lot from today and try again at our next launch this spring,” he added.

Bezos’s team overcame technical barriers that caused delays earlier this week when ice formation halted a launch.

Blue Origin’s employees and crowds gathered near Cape Canaveral cheered as the 98 meters-high rocket hurtled into orbit.

But the company failed to land New Glenn’s main rocket engine, or booster, onto a platform in the Atlantic Ocean.

It had hoped that the booster would be reusable for future launches but after about 20 minutes of flight, the company confirmed it had lost the engine.

Bezos’s company Blue Origin has struggled to match the pace set by SpaceX. But this launch will be seen as a major step forward for the business.

The New Glenn rocket was named after John Glenn, the first American astronaut to orbit Earth more than 60 years ago.

The rocket is more powerful than SpaceX’s most commonly used rocket, the Falcon 9. It can also carry more satellites, and Bezos wants to use it as part of his Project Kuiper, which aims to deploy thousands of low-earth satellites to provide broadband services.

That project would compete directly with Musk’s Starlink service.

Blue Origin Media New Glenn is 98 metres highBlue Origin Media

New Glenn is 98 metres high

Jeff Bezos founded Blue Origin 25 years ago, claiming he wanted “millions of people working and living in space.”

For years the venture has sent a smaller, reusable rocket called New Shepard to the edge of Earth’s atmosphere. It has carried passengers and payloads, including Bezos himself in 2021.

But Blue Origin has been dramatically outperformed by SpaceX, which launched its rockets 134 times last year.

And SpaceX’s new generation of rocket, called Starship, is more powerful still. The company hopes to launch it in its seventh test flight later today.

Blue Origin’s rocket is bigger than SpaceX’s most commonly used rocket

Starship is even bigger than Blue Origin’s New Glenn

Some experts say a successful New Glenn rocket will create real competition between the two companies and could drive down the costs of space operations.

“What you are going to see are these two companies challenge each other to make even greater strides,” suggests Dr Simeon Barber at the Open University in the UK.

Governments have historically spent billions on building rockets and sending missions into space.

But US space agency NASA is increasingly moving away from relying only on public money and has issued huge contracts to private companies to provide rockets and other space services.

Elon Musk’s SpaceX has already received billions of dollars worth of space contracts.

His close relationship with the next US president, Donald Trump, could strengthen his company further.

Some experts say a successful New Glenn rocket will create real competition between the two companies and could drive down the costs of space operations.

“What you are going to see are these two companies challenge each other to make even greater strides,” suggests Dr Simeon Barber at the Open University in the UK.

Governments have historically spent billions on building rockets and sending missions into space.

But US space agency NASA is increasingly moving away from relying only on public money and has issued huge contracts to private companies to provide rockets and other space services.

Elon Musk’s SpaceX has already received billions of dollars worth of space contracts.

His close relationship with the next US president, Donald Trump, could strengthen his company further.

Some experts say a successful New Glenn rocket will create real competition between the two companies and could drive down the costs of space operations.

“What you are going to see are these two companies challenge each other to make even greater strides,” suggests Dr Simeon Barber at the Open University in the UK.

Governments have historically spent billions on building rockets and sending missions into space.

But US space agency NASA is increasingly moving away from relying only on public money and has issued huge contracts to private companies to provide rockets and other space services.

Elon Musk’s SpaceX has already received billions of dollars worth of space contracts.

His close relationship with the next US president, Donald Trump, could strengthen his company further.

Some experts say a successful New Glenn rocket will create real competition between the two companies and could drive down the costs of space operations.

“What you are going to see are these two companies challenge each other to make even greater strides,” suggests Dr Simeon Barber at the Open University in the UK.

Governments have historically spent billions on building rockets and sending missions into space.

But US space agency NASA is increasingly moving away from relying only on public money and has issued huge contracts to private companies to provide rockets and other space services.

Elon Musk’s SpaceX has already received billions of dollars worth of space contracts.

His close relationship with the next US president, Donald Trump, could strengthen his company further.

Some experts say a successful New Glenn rocket will create real competition between the two companies and could drive down the costs of space operations.

“What you are going to see are these two companies challenge each other to make even greater strides,” suggests Dr Simeon Barber at the Open University in the UK.

Governments have historically spent billions on building rockets and sending missions into space.

But US space agency NASA is increasingly moving away from relying only on public money and has issued huge contracts to private companies to provide rockets and other space services.

Elon Musk’s SpaceX has already received billions of dollars worth of space contracts.

His close relationship with the next US president, Donald Trump, could strengthen his company further.

Professor Sultan Mahmud

Professor Sultan Mahmud is BT's Director of Healthcare

Tech and Business Outlook: US Confident, European Sentiment Mixed

Viva Technology • 11th February 2025

The VivaTech Confidence Barometer, now in its second edition, reveals strong confidence among tech executives regarding the impact of emerging technologies on business competitiveness, particularly AI, which is expected to have the most significant impact in the near future. Surveying tech leaders from Europe and North America, 81% recognize their companies as competitive internationally, with...

How smart labels are transforming supply chains

Sharath Muddaiah • 27th January 2025

As e-commerce continues to rise globally, the impact of just-in-time manufacturing and rising consumer expectations mean the need for real-time visibility has never been greater. Smart labels directly address this demand, offering solutions to long-standing challenges like shipment delays, theft, and the lack of traceability. With the smart label market projected to grow from $14.1...

The rise of loyalty apps

Sue Azari • 17th January 2025

Increased choice and a consumer more price sensitive than ever before, has made customers far more likely to shop around for the best deals. Price is now the number one factor in brand consideration. In an effort to bag a bargain, loyalty programs have become increasingly popular with consumers, with nine out of ten in...

Rocket launch challenges Elon Musk’s space dominance

Professor Sultan Mahmud • 16th January 2025

Amazon founder Jeff Bezos’s space company has blasted its first rocket into orbit in a bid to challenge the dominance of Elon Musk’s SpaceX. The New Glenn rocket launched from Cape Canaveral Space Force Station in Florida at 02:02 local time (07:02 GMT). It firmly pits the world’s two richest men against each other in...

Giesecke+Devrient launches new Smart Label at CES 2025

Giesecke Devrient • 06th January 2025

G+D has today launched the G+D Smart Label, its innovative tracking solution that transforms any package into an IoT device. Ultra-thin and only slightly larger than a credit card, the new Smart Label proposition has been jointly developed by G+D in conjunction with its hardware partner, Sensos to enable cost-effective, accurate location tracking for a...

Choose an AI solution to transform beyond technology

Kit Cox • 09th December 2024

The first step is knowing exactly what your business wants to achieve with AI; think faster, smarter and more efficient. Once you know what you are working towards, you can start looking for a solution that can help you make it a reality. AI integration can feel like a daunting task at the beginning, so...

A Roadmap to Security and Privacy Compliance

John Lynch Director of Kiteworks • 04th December 2024

Only by understanding the current regulatory environment and implementing robust data protection measures, can organisations enhance their security posture, ensure compliance, and build resilience against the latest cyber threats. This article provides a comprehensive roadmap of how to do it.